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why visit?

1

Be the first to see our global launches.

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Be the first
2

Be the first to see our global launches.

Lorem ipsum dolor sit amet consectetur adipiscing elit lobortis gravida maecenas, penatibus laoreet tortor magna sem per mauris justo elementum, tempor odio risus aliquam nullam condimentum tristique semper diam. Lacus mus ullamcorper tempor taciti aptent laoreet rhoncus fames eget, metus accumsan id mattis habitasse convallis luctus tortor himenaeos, morbi proin netus pulvinar suscipit habitant nostra volutpat. Varius mi aliquam quisque eu odio luctus aptent, elementum turpis mattis hac magna netus cursus torquent, pretium tristique fusce vestibulum ac risus.

3

Be the first to see our global launches.

Lorem ipsum dolor sit amet consectetur adipiscing elit lobortis gravida maecenas, penatibus laoreet tortor magna sem per mauris justo elementum, tempor odio risus aliquam nullam condimentum tristique semper diam. Lacus mus ullamcorper tempor taciti aptent laoreet rhoncus fames eget, metus accumsan id mattis habitasse convallis luctus tortor himenaeos, morbi proin netus pulvinar suscipit habitant nostra volutpat. Varius mi aliquam quisque eu odio luctus aptent, elementum turpis mattis hac magna netus cursus torquent, pretium tristique fusce vestibulum ac risus.

4

Be the first to see our global launches.

Lorem ipsum dolor sit amet consectetur adipiscing elit lobortis gravida maecenas, penatibus laoreet tortor magna sem per mauris justo elementum, tempor odio risus aliquam nullam condimentum tristique semper diam. Lacus mus ullamcorper tempor taciti aptent laoreet rhoncus fames eget, metus accumsan id mattis habitasse convallis luctus tortor himenaeos, morbi proin netus pulvinar suscipit habitant nostra volutpat. Varius mi aliquam quisque eu odio luctus aptent, elementum turpis mattis hac magna netus cursus torquent, pretium tristique fusce vestibulum ac risus.

5

Be the first to see our global launches.

Lorem ipsum dolor sit amet consectetur adipiscing elit lobortis gravida maecenas, penatibus laoreet tortor magna sem per mauris justo elementum, tempor odio risus aliquam nullam condimentum tristique semper diam. Lacus mus ullamcorper tempor taciti aptent laoreet rhoncus fames eget, metus accumsan id mattis habitasse convallis luctus tortor himenaeos, morbi proin netus pulvinar suscipit habitant nostra volutpat. Varius mi aliquam quisque eu odio luctus aptent, elementum turpis mattis hac magna netus cursus torquent, pretium tristique fusce vestibulum ac risus.

Reserve your complimentary ticket now
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Hall 14 | Stand C56-D56 Home
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engage with our team

Regional Team

Nadia Taylor
Nadia Taylor
Director
EN AR DE English
Arabic
German

Michael is a purposeful and results-driven executive with over 20 years of senior leadership experience across global organisations, including Fiat, CNH, and Thermo Fisher. He brings broad functional expertise across strategy, finance, operations, and risk—built on a career that spans the full value chain, from product development and engineering to manufacturing, logistics, sales, and after-market care. This end-to-end perspective shapes his belief that exceptional customer experience must be embedded throughout the business, not just at the front line.

Known for leading transformation, Michael has successfully steered businesses from distress to profitability by combining strategic clarity with operational discipline. He builds strong, high-performing teams and fosters a culture of innovation, accountability, and continuous improvement. He takes a customer-experience-driven approach to leadership, ensuring that decisions are guided by deep customer insight and focused on delivering long-term value.

As CEO, Michael leads with a collaborative and future-focused mindset—investing in talent, empowering teams, and challenging the status quo. His vision is anchored in disciplined execution, a passion for innovation, and a commitment to creating sustainable, customer-focused outcomes that benefit all stakeholders.

Michael Jonson
Michael Jonson
Chief Executive Officer
EN AF English
Arabic
German
Eric Geling
Eric Geling
Chief Sales Officer
EN NL English
Arabic
German
Thiago
Thiago
Chief Innovation Technology Officer
EN ES MX English
Arabic
German
Bindu Panicker
Bindu Panicker
Chief Marketing Officer
EN NL English
Arabic
German
Edoardo Bozzola
Edoardo Bozzola
Chief Manufacturing Officer
EN NL
Elwyn Cope
Elwyn Cope
Group Product Development Manager
EN NL English
Arabic
German
Nadia Taylor
Nadia Taylor
Director
EN AR English
Arabic
German
Michael Jonson
Michael Jonson
Chief Executive Officer
EN AF
Eric Geling
Eric Geling
Chief Sales Officer
EN NL English
Arabic
German
Thiago
Thiago
Chief Innovation Technology Officer
EN ES MX English
Arabic
German

Global Solution Specialists

Nadia Taylor
Nadia Taylor
Director
EN AR DE English
Arabic
German
Michael Jonson
Michael Jonson
Chief Executive Officer
EN AF English
Arabic
German
Eric Geling
Eric Geling
Chief Sales Officer
EN NL English
Arabic
German

Leadership

Block Link Nadia Taylor
Nadia Taylor
Director
EN AR DE English
Arabic
German
Michael Jonson
Michael Jonson
Chief Executive Officer
EN AF English
Arabic
German
Eric Geling
Eric Geling
Chief Sales Officer
EN NL English
Arabic
German

Technical Experts

Nadia Taylor
Nadia Taylor
Director
EN AR DE English
Arabic
German
Michael Jonson
Michael Jonson
Chief Executive Officer
EN AF English
Arabic
German
Eric Geling
Eric Geling
Chief Sales Officer
EN NL English
Arabic
German
Schedule a meeting
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1 Ticket = 3 months of school

Ian Richards Ian Richards Ian Richards

Register with a TNA voucher code and get your complimentary ticket - while changing lives.

For every registration, we donate €70 (the cost of one ticket) to the Nadia and Alf Taylor Foundation.

That's enough to send a child to school, provide food and basic healthcare for three months.

Ian Richards Ian Richards Ian Richards
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